About Us

CASUALLY ELEVATING 

Two friends, Rosie and Kristin that share the same vision and style. We curate pieces that are effortless, versatile, and casually elevated. We want our customers to feel their best without having to get too dressed up. 

What does it mean to be casually elevated?

To be casually elevated means to be someone who wants to look good without being too dressed up. Your style is a combination of comfort with a little sophistication. You prefer sneakers over heels, daytime outings over the night life. Your style is effortless, yet empowering. 

EMPOWERING T-SHIRTS
When ViolaRose was being created we had always had it in our hearts to bring awareness to topics and movements that are important. Rosie and Kristin would sit down and lists ideas/concepts we could create to start a conversation. We want to build a community through t-shirts. 

What we plan to do is highlight and bring awareness to subjects that are important to us and the people around us. The idea is to build a family hearing others stories, being involved in our communities, and bringing awareness to topics that are just not talked about.

We love fashion, that is why we started this business, but we are realizing it is so much bigger then that. T-shirts, they are something everyone can wear. We want to grow this aspect so that we can involve more and more people, no matter who you are.

RADIATING CONFIDENCE 
When you buy something from us we want you to create a story that reflects your beauty and style. To take our causally elevating pieces and radiate confidence.

We want to inspire you to get ready for the day or don’t get ready and still feel casually elevated. Our purpose behind our fashion pieces is that the clothing will give you confidence and bring you a brighter day.